The secret to the taste of any Barbadian rum is the fact that it is a by-product of a local sugar cane ripened in a climate ideal for producing quality juice. Barbadians were among the first in the world to adopt a scientific approach for breeding juicy sugar cane varieties and over 300 years have become experts in producing a fine quality rum. The Mount Gay Brand is considered to be the leading brand in Barbados. The quality rum is savoured internationally. No visitor leaves Barbados shores without taking a bottle of the Barbados blend.

Barbados rum can be best enjoyed as a mix with Coca Cola or coconut water. For Barbadians (Bajans) drinkers, this quality spirit is best enjoyed in a social atmosphere when someone purchases a bottle of the branded spirit. Rum shops, though not as posh as pubs or hotel bars, are the popular spots for enjoying a good Bajan rum among friends.